Experience

Data work across engineering, modeling, analytics, and education.

Selected roles that show how I move between building the data foundation, analyzing the problem, and communicating the answer.

Syno International

Data Scientist | Market research and analytics

Jul 2025 - Present

Build Python, SQL, and AWS-based ETL pipelines for ingestion, validation, transformation, and downstream analytics.
Apply statistical and ML methods including Gabor-Granger, CVI/CBI, brand perception modeling, and key driver analysis.
Develop Streamlit and LangChain-powered internal tools that reduce manual operations work and accelerate insight delivery.
Document pipeline architecture, orchestration dependencies, and implementation decisions for review and knowledge transfer.

Data Analyst | Brand tracking and insight delivery

Sep 2024 - Jun 2025

Built and maintained Power BI dashboards connected to SQL workflows for global client reporting.
Delivered MaxDiff and Van Westendorp pricing analysis, mood score modeling, SWOT analysis, and brand equity work.
Wrote SQL logic for CVI/CBI modeling and campaign analysis, supporting high-accuracy client deliverables.
Translated business requirements into analysis outputs, documentation, and stakeholder-ready recommendations.

Technical Writer | Technical education

Apr 2024 - Jul 2025

Published 18+ peer-reviewed tutorials and explainers on Python, SQL, pandas, statistics, Excel, and data science concepts.
Collaborated with editors and subject-matter experts to improve technical accuracy, clarity, and teaching value.

Data Science Instructor | Data science instruction

Aug 2023 - Feb 2024

Taught and mentored 40+ students across Python, SQL, data analysis, visualization, machine learning, and statistical modeling.
Led hands-on projects that helped learners build end-to-end data solutions and explain outputs to non-technical audiences.

Business Intelligence Specialist / Data Scientist | Energy, finance, and edtech clients

Nov 2020 - Aug 2024

Designed data solutions, Power BI dashboards, and automated ETL workflows using SSIS, SQL, and reporting tools.
Created client-facing documentation and how-to guides that improved analytics adoption and project turnaround.